There is an art to drafting offers that stand out and negotiating a successful close that real estate agents must learn to master. What if I told you those same techniques can be applied to gain no-cost exposure for both your listings and personal brand? Much like researching comps, over-lauding a selling point or preparing a launch, mastering these five steps can help you secure valuable “real estate” in leading digital and print media outlets worldwide. Here's what you have to do: 1.
First impressions are critical in real estate. You only get one shot to impress sellers enough to hire you and one chance to put the home on the market. A crucial aspect of marketing a home is crafting the perfect listing description. About 80 percent of buyers look at homes online, and with the sheer number of listings online, it's easy for buyers to move on to the next one if the listing photos or description fall short.
Sometimes it almost feels like there is an application for everyone and everything. For those already in college or on their way to starting school, it’s good to ensure you have only the best application. The seven apps we’re going to mention help you in a great deal. They help you get around your studies, take notes and also stay in good contact with members of your family.CliffsNotesIn the past, getting the right book in the bookstore by using CliffsNotes was not easy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".