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"Different is better than better." This maxim, courtesy of best-selling author and Hall of Fame speaker Sally Hogshead, is more true now than ever before. Today's level of competition in the business world means that simply being better than others does not create a sustainable advantage. Moreover, trying to one-up your competitors usually leads to commoditization. When competition is high, strengths matter less and differences matter more.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
