Por su parte, Mattel intenta mantenerse por encima de la refriega. "Es muy extraño que ella [la sobrina nieta de Kahlo] no esté alineada con una empresa de la cual es accionista y miembro del directorio”, remarcó Michelle Chidoni, portavoz de Mattel. "Queremos asegurarnos de que la intención de esta línea no se pierda en una pelea entre dos partes que no son Mattel... La historia de Frida Kahlo es inspiradora y creemos que puede inspirar a más niñas”.
MEXICO CITY — As the world honored women this week, a fierce battle has emerged here about rights to the image of one of the 20th century’s most celebrated: Frida Kahlo, the Mexican artist who died in 1947 but has now made a reappearance — as a Barbie. The dispute pits Kahlo’s descendants in Mexico against the toy giant Mattel, which rolled out the Frida Kahlo Barbie doll just in time for International Women’s Day.
As the world honored women this week, a fierce battle has emerged here about rights to the image of one of the 20th century’s most celebrated: Frida Kahlo, the Mexican artist who died in 1947 but has now made a reappearance — as a Barbie. Her enigmatic visage stares out from T-shirts and jewelry, coffee cups, ash-trays, posters, tequila bottles — and now has a Barbie iteration.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".