Gabe Saporta, who fronts the dance-pop band Cobra Starship and heads indie record label TAG Music, recalls one of the coolest guys in New York’s music scene getting roasted mercilessly more than a decade ago after posting a selfie with severely chapped lips. Comments mocked him for not owning ChapStick, and he brushed it off, responding, “Creams, lotions, chapsticks — all that shit’s for pussies.” To Saporta, that reaction was both absurd and inspiring.