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Khongbantabam Robinchandra on Muck Rack

Khongbantabam Robinchandra

As seen in: Taylor & Francis Online
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Articles

Designing Bayesian D-optimal choice experiments with mixtures based on Becker's mixture models

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By Poonam Singh, Vandana Sarin, Khongbantabam Robinchandra
| Taylor & Francis Online
In this paper, Becker's mixture models are first introduced in the literature of choice experiments involving mixtures and Simulated Annealing (SA) and Coordinate-Exchange (CE) algorithms are used to construct the Bayesian D-optimal designs based on these models. Choice experiments are used to understand how product or service attributes shape individual preferences.
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