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Articles by Kieran Mercer
Cold Palmer and beyond: motion marks as the athlete's newest brand asset
Wednesday, 16 September 2026 Author: Kieran Mercer Athletes’ interest in protecting their images and likenesses is not new. Fred Perry is widely considered to be the first to have taken this step when he registered a trade mark for his signature in 1965[1]. Since then, athletes and their commercial partners have sought to protect a range of words and images to enhance their commercial footprints.
US Open final: Elena Rybakina beats Aryna Sabalenka 6-4, 5-7, 6-2
Elena Rybakina is the US Open champion after a measured, numbers-backed win over top seed Aryna Sabalenka at Arthur Ashe Stadium. The second seed prevailed 6-4, 5-7, 6-2 in a final that turned on return efficiency and cool decision-making at key moments. There were no tiebreaks, just steady shifts in momentum before the third set swung sharply Rybakina’s way. Both players brought power, but Rybakina’s balance of first-strike serving and crisp returning proved the separator.
US Open semifinal: Ben Shelton tops Frances Tiafoe in four sets
Ben Shelton beat Frances Tiafoe 4-6, 6-3, 6-3, 7-5 to reach the US Open, Men final at Arthur Ashe Stadium. The No. 8 seed flipped the match after dropping the opener, riding 20 aces and superior return numbers to close out the No. 11 seed in four sets. Overall, Shelton won 128 points to Tiafoe’s 107 and converted five breaks to two. Tiafoe served first, but Shelton’s serve-return balance told the story as the match wore on. You can dig into every stat on the Sofascore match page.
US Open semifinal: Zverev tops Khachanov in two tie-breaks
Alexander Zverev booked his place in the US Open men’s final with a tight straight-sets win over Karen Khachanov, 6-3, 7-6 (9-7), 7-6 (8-6), under the lights at Arthur Ashe Stadium. The top seed leaned on a powerful serve and just enough precision in the tie-breaks to get through. The match was balanced in total points at 107-104, which tells you how small the margins were. Two breakers, both decided by a couple of points, proved decisive.
Football & the (New) Independent Regulator — DANIEL GEEY
This article is the fifth edition of The BackPage Weekly, a weekly publication by the Sheridans Sport team. Written by Daniel Geey, Kieran Mercer and Chris Paget The case for an Independent Football Regulator (IFR) is, in part, made by the above White Paper excerpt. Pundit, Gary Neville, has talked at length on the need for an IFR too.
The BackPage Weekly | Football & the (New) Independent Regulator — The Backpage
Written by Daniel Geey, Kieran Mercer and Chris Paget “The financial issues across the pyramid are due to several reasons, including: poor financial planning; over-reliance on owner funds; unsustainable levels of loss and debt; high costs; and a lack of resilience to shocks and changes of financial circumstance. When clubs overspend, experience a shock - such as withdrawal of owner funding - and lack a financial buffer, they find themselves distressed.
#5 Football & the (New) Independent Regulator
Written by Daniel Geey, Kieran Mercer and Chris Paget The case for an Independent Football Regulator (IFR) is, in part, made by the above White Paper excerpt. Pundit, Gary Neville, has talked at length on the need for an IFR too.
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