On a wooded hill, on the path to the Olympic hockey stadium in Gangneong, South Korea, Mike Schofield and his girlfriend are selling sausages. On a good day, Schofield says, they can make $500. But today sales are slow; most of the spectators are more intent on making the hockey game than eating hot dogs. So they pack up their grill, and in the bitter wind make their way back to a used school bus in a parking lot adjacent the stadium and wearily step inside. They're home.
The three vending machines stand like museum pieces, the last of their kind. A South Korean man plunks a few coins into the one marked Nescafé and a few seconds later out pops a small paper cup filled with cheap, steaming coffee. Years before the advent of the iced caramel macchiato, these three relics from the early 1990s were part of a larger army of about 50 machines that once formed the cornerstone of Gangneung's now-famous Coffee Street.
Hong Yun-Hee, 45, ushers an American into the chair and fires up her clippers. She says she's just about breaking even cutting the hair of the Olympic visitors flooding the city of Gangneung, site of the Olympic Park that will host hockey, curling and speed skating. But the real payday, she hopes, will be after the Games. A new and permanent neighbourhood is springing up in the area around the recently constructed Olympic media village.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".