Kim Cauthorn

Introduction In today’s technology-driven economy, intangible assets — such as software, proprietary databases, algorithms, large language models, designs and brands — have become central to corporate value, now exceeding $79.4 trillion globally. As the number of these assets grows faster than tangible ones, the risks posed by infringement, misappropriation, disclosure, counterfeiting and piracy have intensified.

By Kim Cauthorn, Global Intellectual Property Leader and Nita Okorie, WTW With businesses increasingly relying on IP such as patents, trademarks, copyrights, and trade secrets, the risks posed by infringement and IP protection have escalated. This growing exposure has brought IP insurance to the forefront as an essential tool for managing these risks and safeguarding valuable intellectual assets.

Introduction Intangible assets as a percentage of enterprise value have increased exponentially. While not physical in nature, inventions, brands, all works of creative expression, including software, proprietary data, etc., have value. Intellectual Property (IP) as a legal means of protecting inventions, brands, and creative expression, therefore, is a critical driver of business growth.