Kim Bhasin on Muck Rack

Kim Bhasin

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Queens
As seen in: The New York Times, UOL Economia, MSN, MSN Ireland, UOL, Valor Econômico, Bloomberg Businessweek, Bloomberg Green Daily, Bloomberg Markets Magazine, Bloomberg News, Business Insider and
Retail correspondent, The New York Times. NYU adjunct professor. @nytimes
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Articles

Everlane Co-Founder, Shocked by Shein Acquisition, Wants a Redo

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By Kim Bhasin 
| Flipboard
Michael Preysman, who ran the brand for a decade, can’t believe what happened to the company he built. Can he start over? When Michael Preysman, a co-founder of the sustainable clothing retailer Everlane, heard that the brand would be acquired by the fast fashion giant Shein, he was stunned. An …
Open in Who Shared Issue with article?

Everlane Co-Founder, Shocked by Shein Acquisition, Wants a Redo

|
By Kim Bhasin 
| The New York Times
Everlane Co-Founder, Shocked by Shein Acquisition, Wants a Redo Michael Preysman, who ran the brand for a decade, can’t believe what happened to the company he built. Can he start over?
Open in Who Shared Issue with article?

Everlane Co-Founder, Shocked by Shein Acquisition, Wants a Redo

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By Kim Bhasin 
| Breaking One
When Michael Preysman, a co-founder of the sustainable clothing retailer Everlane, heard that the brand would be acquired by fast-fashion giant Shein, he was stunned. An early investor called to ask if he had heard the rumor, so he texted the company's CEO to confirm. Yes, a brand built on a commitment to "radical transparency" that offered shoppers a look into the opaque world of garment manufacturing was being bought by one of the key players in fast fashion.
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