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Kimeko McCoy on Muck Rack

Kimeko McCoy

Verified
Atlanta
As seen in: Digiday, The Digiday Podcast, The Washington Post, Adweek, Flipboard, The Atlanta Journal-Constitution, Washington Times, Andscape, Florida Times-Union, Okayplayer, NewsBreak, Sounds Profitable (Podcast) and
Find me on LinkedIn | Senior Marketing Reporter @digiday | Co-host of Digiday Podcast🎙️
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Articles

Inside Unilever’s 300,000 creator network: the logistics behind the headline number

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By Alyssa Mercante, Kimeko McCoy Verified
| Digiday Verified
With CEO Fernando Fernández recently crediting creators for the company’s growth on an earnings call, now’s as good a time as any to dig into the practicalities of running a network this size. Digiday spoke with Unilever as well as several agency execs to demystify the company’s creator push, breaking down the logistics of it and interrogating its limitations.
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Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’

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By Seb Joseph Verified, Kimeko McCoy Verified
| Digiday Verified
By Seb Joseph and Kimeko McCoy  •  July 29, 2026  • Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst question on where AI is driving the biggest cost savings, and, more pointedly, whether those savings are flowing back into client marketing budgets or leaking out elsewhere. Wren’s answer focused less on savings and more on cost.
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WTF is the IAB’s Redefining Media Types standard?

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By Kimeko McCoy Verified
| Digiday Verified
By Kimeko McCoy  •  July 28, 2026  • Subscribe: Apple Podcasts • Spotify The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful. Earlier this month, the IAB released its Redefining Media Types (RMT) Standard framework that aims to add clarity to the convoluted digital video space.
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