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Kim Lawton on Muck Rack

Kim Lawton

  • Producer, Writer, Editor and Speaker, Freelance
Arlington
As seen in: Forbes, PBS, Yahoo Finance, Entrepreneur, Fast Company, Yale University, YaleNews, Ad Age, Business 2 Community, Deseret News and
Reporter, Producer, Speaker on religion, ethics, culture; former Managing Editor/Correspondent for PBS "Religion & Ethics Newsweekly"
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Articles

Your Field Teams Are A Revenue Engine. Most Brands Don’t Know It

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By Kim Lawton
| Chief Executive Magazine Verified
Your go-to-market strategy may be working against you. Not because your product is wrong, or your team is underperforming, but because the model itself is outdated. Marketing builds awareness. Sales closes accounts. Field teams execute in-market. Each hand-off happens in sequence, and somewhere in the middle, the customer loses the thread. For challenger and mid-market brands, that gap is expensive.
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How Women Entrepreneurs Are Redefining Generational Wealth

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By Kim Lawton
| Forbes Verified
Kim Lawton is founder/CEO of Enthuse Marketing Group, a woman-owned marketing agency. ​The largest ownership transition in modern American history is already underway. McKinsey's 2026 "Great Ownership Transfer" report estimates that roughly 6 million small and medium-sized businesses will face ownership transitions by 2035, representing up to $5 trillion in enterprise value. Women account for only 23% of business owners today.
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Event Food & Beverages

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By Kim Lawton, Danica Tormohlen Verified, Amber Kispert
| Trade Show News Network (TSNN) Verified
Trade Show News Network (TSNN) is part of the Informa Connect Division of Informa PLC This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
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