Kim Lawton on Muck Rack

Kim Lawton

Arlington
As seen in: WNET-TV (New York, NY), Forbes, PBS, Yahoo Finance, Entrepreneur, Fast Company, Yale University, YaleNews, Ad Age, Business 2 Community, Deseret News and
Reporter, Producer, Speaker on religion, ethics, culture; former Managing Editor/Correspondent for PBS "Religion & Ethics Newsweekly"
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Articles

The Communitarian CEO Mindset: A Different Way To Build

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By Kim Lawton
| Forbes
Kim Lawton is founder/CEO of Enthuse Marketing Group, a woman-owned marketing agency. Most growth strategies start with a company's competitive advantage. You find a gap, exploit it faster than the next company and protect the moat. That is the playbook that business schools teach, that investors reward and that most CEOs follow because it is familiar.
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Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.

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By Kim Lawton
| Yahoo Finance
Tatsiana Volkava | Getty Images Entrepreneur Media LLC and Yahoo Finance LLC may earn commission or revenue on some products and services through the links below. Key Takeaways Gen Z B2B buyers prefer self-guided discovery and trust vendors who help them learn over those who pitch. They move across platforms to research, compare and validate solutions on their own and engage with brands only after they have built their own understanding. Traditional B2B marketing misses the mark.
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Commencement drums bring rhythm and spirit to YDS diploma ceremony

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By Kim Lawton
| Yale University
Michael Mills with Divinity grads at University Commencement exercises downtown / photo by Jean Santopatre ‘15 M.Div. For two decades, Michael Mills and the “Rhythms from the Heart” drummers have brought a distinctive—and much-loved—spirit to YDS commencement celebrations. “We play rhythms and music from various cultures, lifting everyone up,” says master drummer and music director Mills, who leads the New Haven-based drum group.
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