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Kineree Shah

As seen in: YouGov, YouGov UK
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Articles

AI in streaming entertainment: UK audiences want assistance, but not AI-generated content

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By Kineree Shah
| YouGov UK Verified
Public Data Explore YouGov's freely accessible data Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings. From the latest political surveys to in-depth analysis, find out what the world thinks. Elections Discover Key Insights on the UK General Election 2024 The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.
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UK Halloween spending & shopping trends 2025

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By Kineree Shah
| business.yougov.com
Key insights: 51% of UK adults don’t celebrate Halloween. 57% of celebrators plan only a week in advance, highlighting last-minute shopping behaviour. 55% spend less than £25, though 18-24s are more likely to spend £100+. 42% make costumes themselves, while 47% buy online especially younger shoppers. Tesco (33%) and Amazon (28%) lead as go-to retailers for Halloween products. From sweets to costumes, Halloween represents a seasonal opportunity for retailers but how many consumers actually take part?
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How UK consumers shop for autumn: Spending trends & habits

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By Kineree Shah
| business.yougov.com
Autumn in the UK brings cooler weather, shorter days and a modest lift in seasonal shopping trends. A new YouGov survey of 2,069 UK adults reveals that while most Britons don’t spend heavily on autumn-specific products, younger shoppers are driving interest in seasonal décor, cozy comforts, and autumnal treats. For retailers, these insights show both the opportunities and limits of autumn retail. How many UK adults decorate for autumn?
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