Where there is communication, there is influence—and today we’re communicating constantly. We have access to more information than ever before, and would-be influencers have more and more access to us. But how do people influence others, for good or for ill? That’s the subject of the new book The Influential Mind: What the Brain Reveals About Our Power to Change Others by neuroscientist Tali Sharot.
Be optimistic. Think happy thoughts. Lots of happiness advice makes it sound as if we could flip a switch and fill our heads with puppies and rainbows—and wouldn’t that be great? But it turns out that positive thinking isn’t so easy. In an infamous 2014 study where people had 15 minutes to mentally entertain themselves, about 40 percent chose to help pass the time by—no, not meditating—receiving an electric shock.
“[Partners] must understand each other deeply, provide each other with sensitive support during difficult times, and help each other savor the good times. Ideally, they’ll also have lots of hot sex.”Does that sound like your definition of a great marriage? It might seem self-evident, but this way of thinking about romantic partnership is very particular to modern times, argues social psychology professor Eli J. Finkel in his new book The All-or-Nothing Marriage: How the Best Marriages Work.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".