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Kiri Masters on Muck Rack

Kiri Masters

Atlanta
As seen in: Retail Media Breakfast Club, Retail Media Breakfast Club (Podcast), The Drum, Medium, Forbes, Obsession (Podcast), Ecommerce Braintrust
Covers:  Topics that are relevant to brands that sell on online marketplaces like Amazon.
Doesn't Cover: Anything not related to Amazon or online marketplaces.
I don’t hang out here much. connect with me on LinkedIn!

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Articles

Amazon’s Rufus Shows The Future Of AI Shopping, Warts And All

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By Kiri Masters
| Forbes Verified
Amazon's February launch of Rufus, an AI shopping assistant, offers an early glimpse into how artificial intelligence could reshape product discovery and purchase behavior. However, early experiments reveal both the promise and limitations of AI shopping agents, while raising critical questions about how brands should prepare for a future where traditional keyword search may no longer dominate. For nearly a decade, brands selling on Amazon have followed a relatively linear playbook.
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Cyber Monday Ad Costs Jump 16% As Amazon Advertisers Chase Late Shoppers

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By Kiri Masters
| Forbes Verified
Newly released data from e-commerce advertising platform Pacvue reveals intensifying competition among Amazon sellers during Cyber Monday, with advertising costs rising sharply as brands vied for last-minute holiday shoppers. Overall ad spending increased 23.3% year-over-year, while costs-per-click jumped 15.8% compared to 2023, reaching $2.12.
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Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers

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By Kiri Masters
| Forbes Verified
Early data from the 2024 Black Friday shopping event reveals intensifying competition among brands advertising on Amazon, with overall ad spending jumping nearly 30% compared to 2023 as companies vie for consumer attention during the critical holiday shopping period. The preliminary data from e-commerce ad platform Pacvue shows the cost-per-click (CPC) for Amazon ads increased 9.9% compared to Black Friday 2023, reaching $1.89.
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