Kirti Goyal

Abstract Worldwide, rising water scarcity calls for alternatives to supplement the water supplies. Water reuse is an emerging source, ensuring water safety and environmental sustainability, but its growth is hindered due to sparse public acceptance. In this study, a social survey was conducted to identify and assess the factors affecting community intention towards water reuse in some of the major cities of India. The extended theory of planned behaviour was applied to identify peoples’ behaviour.

Advanced search Journal of Global Marketing Volume 37, 2024 - Issue 5 Submit an article Journal homepage Full Article Figures & data References Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/08911762.2024.2417658?needAccess=true Abstract Pandemics tend to significantly disrupt the global business landscape, but they primarily impact the hospitality industry.

The idiom “where there’s a will, there’s a way” hasn’t ever struck me more than as a cliche. Especially after learning about structural inequality and systemic injustice as a postgraduate student at a premier research university in Delhi, I felt convinced the idiom didn’t speak to the lived experiences of many. But Durreen Shahnaz’s The Defiant Optimist offers hope to believe otherwise.