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As seen in: Inside Retail Asia
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Articles

Hong Kong FMCG brand builds 30,000 members without retailer POS data

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By KlikNgo CRM
| Inside Retail Asia
Hong Kong FMCG brands often reach consumers through supermarkets, convenience chains and neighbourhood grocers, with limited visibility of the people buying their products. One long-established bakery and confectionery manufacturer set out to change that by building a B2B2C loyalty program around receipts instead of relying on retailer point-of-sale data. The program took Gold for Best CRM Campaign at the DigiZ Awards 2026.
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