Koli Croy

Once you start scrolling too, it does not stop. Every other social media post is a video or picture promoting “the perfect leather bag that is the price of one cup of coffee” or “watch me restock my Stanley cup.” Why does a Stanley cup have to be restocked and how many bags does one person need? Every video now seems to have that elusive grayed out box under it that says “paid promotion.” Influencers on TikTok have played a huge role in this era of overconsumption.

Brands like Adidas, Nike, Converse, and New Balance all have one major aspect in common: at one point over the last 40 years, they have dominated the shoe industry in some way that made them the most talked about company. They have all created shoes that are not only timeless, but fashionable. Their shoes have become staples in many closets and provide comfort to the wearer.

Written By Liz Garcia Photography By Abby Rowland Modeled By Ian Street, Maura Curran, & Koli Croy Walking into Stick It In Your Ear, a swarm of posters advertising local music events cover the shop window and customers are greeted with a wave of “hello”s from the Stick It In Your Ear staff. Music in the store accompanies guests on their vinyl journey.