FOR generations, the Filipino palengke (wet market) has served as the heartbeat of local communities — a place where vendors, consumers, and families gather daily to buy essentials and sustain livelihoods. Today, these traditional marketplaces are entering the digital age. Through partnerships with local government units (LGUs), Globe Telecom is transforming public markets into connected commerce hubs, powered by free Wi-Fi, digital payments, and e-commerce opportunities.