Korry Stagnito

“The food retail store, whether it’s a supermarket, convenience store, club store, mass merchandiser or specialty retailer, is becoming America’s most competitive restaurant. Most operators still aren’t treating it that way.” - Phil Lempert and Korry Stagnito We’ve spent decades at the center of food retail. Phil Lempert founded SupermarketGuru.com in 1994, spent more than a decade as food trends editor for NBC’s Today show and edits The Lempert Report on Substack.

Cordial has conducted research on what consumers want from brands right now and has created a guide for marketers to better deliver on these changing expectations. One-size-fits-all messaging isn’t effective: 81% of consumers are more likely to buy from stores and brands that communicate with them in personal, relevant ways. This means engaging customers differently across email, SMS, and mobile apps with data-driven 1:1 messaging.

Navigating the New Digital Normal After the shock of the COVID-19 pandemic, a “new normal” for restaurants and c-stores is taking shape. Paytronix data shows that guests today desire smooth, digitally-driven order experiences as well as recognition when their experience is less than ideal. In addition, delivery customers have emerged as a distinct subset of customers with different wants and behaviors.