Kozlowski LT

There is increasing recognition of the significance of craving in the addiction field; however, there are differences between substance and behavioural cravings, such as sexual cravings. Further research is needed to quantify and differentiate between egodystonic and egosyntonic cravings, and psychophysiological measures could provide a deeper understanding of behavioural cravings. Pleasure and its relevance to addiction has been overlooked in mental health research and requires more attention.