Kristen Dunleavy

AI is changing what, how and why we measure. Beyond automating busywork, it’s forcing a shift in culture and process that presents new opportunities and challenges for measuring communication impact. As part of AMEC’s Measurement Month initiative, John Gaylor, host of the AI&PR LinkedIn Live series and a GTM consultant, moderated a webinar about how AI is reshaping communications measurement.

As part of our annual tradition, Muck Rack checked in with a panel of expert PR professionals to make predictions for 2026. This year’s predictions span many topics from the rise of creator journalism to trust to a growing interest in IRL events from a panel of distinguished communications leaders from companies like Business Insider, Lyft, FleishmanHillard, Eventbrite and more.

Muck Rack called on leading crisis PR expert Molly McPherson for a conversation on how communicators can leverage AI while preserving authenticity and control in fast-moving situations. “Generative search right now is completely rewiring and rewriting the PR playbook,” said Molly.