Get out your reading glasses! The eyewear brand loves books so much, their offices include a library and a secret reading room. This story appears in the December 2017 issue of Entrepreneur. Subscribe »Warby Parker is a brand that loves books. It’s evident in the eyewear company’s retail stores, which are decorated with volumes of classic literature and library-inspired ladders and shelves. It’s evident in the brand’s name, which was inspired by two characters from Jack Kerouac’s The Dharma Bums.
The Room is many things. An endless well of internet memes. An absolute trainwreck of a film. But it’s also the most successful midnight movie of the modern era, the heir apparent to Rocky Horror Picture Show. Since The Room debuted in 2003, it’s developed an intense fan following on the midnight movie circuit. There are dozens of callbacks and hundreds of spoons. Director/writer/star Tommy Wiseau makes frequent appearances at screenings.
A lot of people can’t understand why someone would want to watch a bad movie – even one that’s “so bad, it’s good.” Yet many bad movies find a completely intentional audience, several years after the fact. Take Ed Wood. The filmmaker died obscure and broke in 1978. Now he’s a famous cult figure with an award-winning biopic to his name, whose movies are screened all over the world. The same thing is happening right now to Tommy Wiseau, the strange (French? Polish? Extraterrestrial?)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".