Kwasi Asare

Sales is extremely competitive, and companies that want to stay ahead must adapt to meet customer expectations and market trends. Over the years, tools including customer relationship management platforms and marketing automation have driven efficiency. Today, AI is changing how businesses approach everything from lead generation to team performance.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. When I helped build the first Myspace pages at Sony Music for artists like John Legend and Killer Mike as part of Sony’s social media (or “grassroots marketing” team as it was called in 2005), I knew we were at the dawn of a major shift in how artist communities—and communities of all kinds—were evolving.