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Milk tea has gained worldwide popularity in the recent years (Wu, 2020). It refers to an umbrella term encompassing all beverages sold in milk tea shops, such as milk tea, fruit tea, floral tea, bubble tea, and others. This inclusive definition is based on the emerging trend of combining ‘milk tea + other tea drinks’ in the present Chinese milk tea market, gradually becoming mainstream (Shi et al., 2021; Zhao et al., 2021).
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