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Ladrón de Guevara Smith on Muck Rack

Ladrón de Guevara Smith

As seen in: Dialnet - Universidad de La Rioja
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Articles

The Potential of Augmented Reality and Gamification in Higher Education. A Case Study on Usability

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By Cesar Mejia, Ladrón de Guevara Smith, Rodrigo Elías Hernandez
| Dialnet - Universidad de La Rioja
English Education is constantly evolving, and the use of information technologies offers opportunities to implement new methodologies and tools that improve the effectiveness of the educational process. This study evaluates the usability of an educational application that uniquely combines augmented reality (AR) and gamification in the context of university education, specifically within the Digital Marketing field.
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