“There’s no meaning to any of this,” Jim Carrey whined last week on the Harper’s Bazaar Icons party red carpet. “I wanted to find the most meaningless thing that I could come to and join, and here I am.” Rude, no? Since the comedian’s comments to E! News went viral, many have gone on to analyze his words, some calling them flat out disrespectful of an industry that is geared toward women, others expressing concern about his mental health.
Last Fall, Zac Posen skipped the runway, instead presenting his collection via a series of portraits and short films. For Spring, he followed suit, only this time, he shot his films himself—on three iPhones. “I think there’s something about the raw, naive quality of using an iPhone,” said Posen, who layered multiple takes via a trio of apps to achieve a patinated, filtered effect.
Fashion films have really solidified their place in the media sphere as a way for designers to not only present their clothing, but also present the concept of their brand—the feelings and visuals they want you to think of when you hear their names. They've also become a way for designers to create a crew of collaborators—a squad of talented people, each adding in their specialty. The zenith of all this is the new Wales Bonner film, Practice.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".