Lance Hill on Muck Rack

Lance Hill

Milwaukee
As seen in: Spectrum News 1 (Milwaukee, WI), MedCity News, NewsBreak, WTMJ-TV (Milwaukee, WI), Pharmaphorum, WDJT-TV (Milwaukee, WI), Spectrum News 1 SoCal, HIT Consultant, HighYa, PM360
Real estate investor and Broadcast Meteorologist for Spectrum News 1 Milwaukee
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Articles

Addressing the 58% Launch Failure Rate: Accelerating Market Access Through Intelligent Decision-Making

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By Lance Hill
| MedCity News Verified
The Gambler’s Fallacy holds that, if you’ve called heads five times in a row and called wrong each time, the next toss is sure to be heads. Stay the course and your luck will change. Statisticians, of course, know this to be false. One of the main reasons ‘the house always wins’ is that gamblers often dupe themselves.
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Smarter Market Access and Launch Strategies

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By Lance Hill
| PM360 Verified
Launching a new therapy is never simple and the statistics show just how high the stakes are: about onethird of US drug launches fall short of expectations.1 Multiple factors contribute, from the Inflation Reduction Act’s influence on pricing schedules to payer consolidation and fragmented data that can make evidence generation difficult, especially in oncology and rare diseases.2 This article explores why launches struggle and what practical steps teams can take to improve market access and...
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Unlocking pharma launch potential: Integrated data strategies for seamless global market entry and stakeholder collaboration

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By Lance Hill
| Pharmaphorum Verified
Pharma’s launch leaders are among the most capable professionals in the industry, yet, even their best efforts often fall short. Nearly 60% of new product launches miss expectations, not because the science fails, but because market execution has not kept pace with the speed and complexity of today’s data environment.1 The result is missed opportunities, delayed access, and unrealised value.
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