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Articles by Lance Wright
Brand loyalty research: What customers want
We chose to undertake brand loyalty research because loyalty is a vital quality for any relationship, whether that’s to a spouse, friend, brand, or customer. And, it has to be mutual — kind of like love and respect. The more loyalty you show, the more you’ll receive. This definitely translates to the brand-customer relationship. Give consumers what they need to be inspired and informed, and they’ll keep buying your products. The trick to brand loyalty is knowing what consumers actually want.
Top 5 insights to monitor from your UGC program data
We all know by now the positive impact user-generated content (UGC) — customer reviews, Q&As, imagery, and videos — has on a brand. But there’s one difference between a good UGC program and a great UGC program: regular auditing. As insights technology continues to innovate, retailers have no shortage of analytics to glean from the UGC collected across their e-commerce site.
Responding to positive reviews: Tips and best practices
Responding to positive reviews can feel somewhat illogical. While replying to negative reviews makes sense (because you want to turn a negative into a positive) there’s a bias to leave positive reviews as they are. Your customer has purchased your product and left you a glowing review. Job done right? Wrong. Ratings and reviews, both positive reviews and negative, have become an integral part in the shopper journey. Consumers today are more influenced by their peers than they are by your brand.
Zero-party data: A personalization superpower
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5 reasons to attend Bazaarvoice Summit
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Trust | Bazaarvoice
Privacy Respect for people and privacy comes first. We know that creating trust provides real value to our clients, partners, and consumers. And we’re committed to increasing value through cutting-edge engineering technology. We’re constantly improving processes and honoring the intent of privacy compliance in all we do. Privacy and compliance
The HR and Risk Management Nexus
Business leaders, CFOs, risk managers and HR professionals should continually review how the organization approaches people-related risk management issues. Today, as part of their critical strategic business processes, successful organizations are constantly looking for ways to better understand the nexus between HR — the human resources of an organization — and effective risk management. Here is a quick review of the key things to consider.
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