Not long ago, I had to buy a new washing machine. As I stood there in PC Richard, staring at a lineup of a half-dozen or so very similar-looking machines, the sales person stood just behind me. He was silently waiting for me to choose between two Whirlpools, separated by a handful of esoteric features and $300. I pulled my iPhone out of my pocket and started plugging in the model numbers of my two choices and then looked over the handful of online reviews.
Early this morning, YouTube informed me that we’re no longer partners. Strike that. We’re still partners for now, but on February 20, our heretofore slightly profitable relationship will end. I, like, I’m certain, thousands of others no longer qualify for monetization through its YouTube Partner Program. YouTube’s new partnership rules call for at least 4,000 hours of watch time within the last 12 months and at least 1,000 subscribers.
All I needed was the iPhone X in my pocket. It was a radical idea, and one that I initially rejected: Could I cover CES 2018, tell the story of this massive consumer electronics show without a laptop, a stand-alone camera or even a tablet? I was so unsure I could do it that I kept filling my backpack with not one, but two laptops, a DLSR with a 200 mm lens, and charging cables and lugging it to the show floor. Suffice to say, the bag was heavy and uncomfortable to carry.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".