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Lara O'Reilly

Verified
London, United Kingdom
As seen in: Business Insider, Business Insider Singapore, CMO Insider, MSN, MSN Deutschland, MSN India, MSN Ireland, Yahoo Entertainment, Yahoo Life, Markets Insider, MSN Philippines, MSN Taiwan, The Wall Street Journal and
Journalist @businessinsider covering advertising companies and tech companies that sell ads. DM me for my Signal/Telegram
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Articles

A startup that places ads for brands like Best Buy and Target in AI platforms raised $30.5 million Original

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By Lara O'Reilly Verified
| Business Insider Verified
Zach Oldham, cofounder of the adtech startup Gravity, thinks AI ads will eventually become the world's largest advertising channel. His company just secured fresh funds to pursue the opportunity he sees in both ads designed to appeal to humans on AI platforms and those targeted at AI bots themselves. Gravity exclusively told CMO Insider it raised a $30.5 million Series A funding round, co-led by Lightspeed Venture Partners and Committed Capital.
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AI代理人廣告投放 風險與回報之爭浮現

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By Lara O'Reilly Verified
| MSN Taiwan
; 更多專屬於您的內容 ; 更多專屬於您的內容
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A debate is brewing over the risks and rewards of serving ads to AI agents Original

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By Lara O'Reilly Verified
| Business Insider Verified
Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. They're also opening up a new brand safety battleground. The big outstanding question: Once the AI platforms get wise to brands advertising to their crawlers, will they play ball or try to stamp out the practice?
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