There's a bit of genius, and bald-faced shamelessness, in the marketing of Mike Tyson's new cannabis enterprise, Tyson 2.0. Tyson, the former heavyweight boxing champion, actor, and now marijuana entrepreneur, is most famous for having bitten a piece off the ear of opponent Evander Holyfield during a 1997 championship fight. Hence, his gummies are named Mike Bites — and they’re in the shape of an ear with a bite out of it.