Larry Holder on Muck Rack

Larry Holder

Verified
New Orleans
As seen in: The Athletic, Apple Podcasts, The New York Times, Los Angeles Times, Flipboard, Yahoo Sports, Yahoo Sports Canada, The Denver Post, The Times-Picayune | The New Orleans Advocate, Daily Herald, The Salt Lake Tribune and
@TheAthletic senior writer — sports collectibles and memorabilia. Previously covered NFL/Saints for 19 seasons. lholder@theathletic.com
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Larry

Contact Larry, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Alexis Ohanian’s VC firm acquires college sports trading card company ONIT Original

|
By Larry Holder Verified
| The Athletic Verified
When Reddit co-founder Alexis Ohanian describes something new in his life as a “dream come true,” it might raise eyebrows. But for a trading card and memorabilia collector like him, owning a card company is still the definition of the hobby dream. Ohanian’s venture capital firm Seven Seven Six recently purchased trading card company ONIT, which focuses primarily on producing officially licensed college sports cards. In addition, Evan Parker has been named ONIT’s new CEO.
Open in Who Shared View Duplicates (2) Issue with article?

Alexis Ohanian's VC firm acquires college sports trading card company ONIT

|
By Larry Holder Verified
| Breaking One
When Reddit co-founder Alexis Ohanian describes something new in his life as a "dream come true," it might raise eyebrows. But for a trading card and memorabilia collector like him, owning a card company is still the definition of the hobby dream. Ohanian's venture capital firm Seven Seven Six recently purchased trading card company ONIT, which focuses primarily on producing officially licensed college sports cards. In addition, Evan Parker has been named ONIT's new CEO.
Open in Who Shared Issue with article?

World Cup stickers take hold in America as Panini gives away 10 million free albums

|
By Larry Holder Verified
| The Athletic Verified
Part of the challenge Panini faced when producing their globally beloved World Cup sticker album for this year’s tournament hosted throughout North America was figuring out how to alter, even just temporarily, American collecting culture, which is far more focused on trading cards than stickers. Sports card collectors in the United States typically place their treasured collectibles in a variety of plastic cases to preserve peak condition and value.
Open in Who Shared Issue with article?
See all 2,744 licensed articles (2,747 Total)
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified