Larry Kim
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Articles by Larry Kim
10 Work-From-Home Productivity Tips for Incredibly Busy People
By Larry Kim July 15, 2020 Top tips to improve productivity. (Photo credit): Gettyimages.com/mapodile Mobile Monkey founder Larry Kim shares his tips for staying productive while working remotely. It can be hard to make the most of your time when you’re working from home, especially when you're wearing a lot of different hats and trying to complete a lot of different tasks. There are others who have been there, and they've found some methods to improve productivity.
5 Ways to Get 10x More Retweets on Twitter
Last updated: April 9, 2018 We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement. Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find.
Step Up Your Ecommerce Marketing With Chatbots
Tools for Your Ecommerce Site November 05, 2019 Running an ecommerce business involves numerous daily tasks. You’re actively trying to optimize product pages, add new products, remind customers about abandoned carts, create and promote sales and coupons — and it’s rarely reflected in your sales right away. With everything you're juggling as a store owner, how are you supposed to find the time or money to grow and market your business?
10 Experts Share Their Social Media Marketing Tips for the Holidays
It's time to amp up and adjust our marketing strategies for the holidays - and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts. Included here are insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez.
From Shoestring Budget to Global Expansion: MasterWord
By Yulia Idemenko Oct. 03, 2019 MasterWord, a Houston-based translation company, was started on a tight budget and grew to become a global company. (Photo credit): Gettyimages.com/ d3sign How an immigrant female entrepreneur with no capital turned her idea into a thriving business.
8 Things to Know About Facebook's Coming Libra Cryptocurrency
Published Aug. 7, 2019 It's been a month since Facebook announced its plans to launch its own cryptocurrency, called 'Libra', in 2020. And ever since then everyone from Mark Cuban to President Trump has voiced an opinion on the move. The dust has (somewhat) settled, and we're excited to see how this project unfolds in the months to come. Whether the cryptocurrency will blossom into a unicorn, or fall flat like a donkey, remains to be seen.
Social Media 'Influence' Gets You Nowhere with This L.A. Ice Cream Truck
Instagram "influencers" have become masters in the art of quid pro quo, and generally know how to get free goods and services in exchange for featuring a brand on their Instagram page. But is it worth it for the brand or business owner? Joe Nicchi doesn't think so. In fact, the Los Angeles-based owner of CVT Soft Serve, a vintage ice cream truck, has had enough of supposed influencers asking for freebies in exchange for a snap.
6 Helpful Twitter Tips That You May Not be Aware of
Twitter can be a powerful tool in any company's or professional's arsenal. The platform can help you rocket to success and stand out from the crowd - but, you'll only be able to achieve out of this world results if you know how to release the true potential of tweets. Chances are, you aren't getting everything out of Twitter that you could be - and you might even be wasting valuable time (or even losing followers) by performing the wrong actions, or focusing on the wrong elements.
7 Social Media Marketing Courses to Bookmark
Looking to stay up to date with the latest social media marketing tactics and best practices? The social media sector is fast and furious, and what worked last year won't necessarily work this year. Heck, what worked last month might not work this month. No matter your industry, and no matter the social media platform/s you invest in, you need to stay on top of the latest changes, trends, and best practices.
15 Incredible Tools You Never Thought You Needed
There are so many tools at a marketer's disposal these days. You can find everything under the sun, including project management software, social media dashboards, chatbot builders and so much more. But with so many options, it can get a little overwhelming - to the point that a lot of the best tools can get lost in the shuffle. That's why I've rounded up the marketing tools you actually need. Every tool on this list is a tool that I stand behind, and use in my day-to-day work life.
5 Free Online Courses for Digital Marketers
Digital marketing skills are critical, not only to those actually working in the field, but also to entrepreneurs. Even if you're past your very early startup days, and have a defined marketing team, the most successful founders have a working knowledge of each aspect of the business, and can provide knowledgeable oversight of digital marketing campaigns. Check out these five top free online courses to build your digital marketing skills: 1.
7 Expert Strategies to Grow Your Marketing Agency
Agency marketers face a unique challenge. Not only are agencies on the hook for creating and executing monster marketing campaigns for clients, but they also have to run and grow their own business. My first company, WordStream, was a digital advertising agency that grew to 300 employees, and tens of thousands of customers. The company now manages over a billion dollars of ad spend - I sold that company last year for over $150 million.
Chatbots are the Future of Digital Marketing [Infographic]
How many chat messages have you sent today? 20? 50? 100? Probably a lot, and that’s typical. Since 2014, people have been using chat apps more than they have social media tools. On Facebook Messenger alone, more than eight billion messages are sent around the world daily, and the Messenger marketing platform is responsible for millions of messages between people and businesses. Given this, chatbot marketing is has become one of the biggest growth opportunities in the digital marketing space.
5 Easy-to-Use Tools to Create Compelling Images for Your Blog Posts
Published May 14, 2019 In the modern digital marketing landscape, it's impossible ignore the significance of visual content, and the relative impact it can have in the success, or indeed failure, of your campaigns. You only need to look at the rise of video, or Instagram, or the Stories format - users gravitate towards visuals, and if you're not utilizing visual elements in your process, you're likely falling behind in the battle for audience attention.
14 Surprising Predictions about Facebook Messenger Marketing You Need to Know Right Away
Welcome to the new era of Facebook marketing, one in which marketers find themselves deep in the thick of the Facebook Messenger chatbot age. We’re devising Messenger strategies, assembling chatbot sequences, and racking up wins for our companies and clients. So when it comes to the future of Facebook chatbot marketing, we certainly have some predictions.
The Top 7 PPC Strategies for 2019
Looking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I'm going to share my secrets for improving your paid campaigns, and you can use them for Facebook ads, search ads, native ads, and more. All these tips are totally above board and easy to implement - yet most campaign managers aren't taking advantage of them. Here are my seven best PPC strategies to use in 2019 to maximize impact, and get ahead of your competition. 1.
Facebook is Killing Off its Messenger Codes Option
Published April 24, 2019 Facebook has announced that it's killing off Messenger Codes, meaning that if you're utilizing them in your marketing approach, you'll need to update your strategy. As shared on the Facebook Developer website (and displayed above): "Starting August 15 2019, The Messenger camera will no longer support scanning Messenger Codes.
On the Demise of Facebook's News Feed, and the Rise of Messaging
The Facebook News Feed is dying out, and may soon be gone entirely. In this post, I’ll explain why I’m making this assertion, the events leading up to the death of the News Feed and what it all means for the future of Facebook marketing. I'll also outline four takeaways that will help boost your marketing in a post-News Feed era. If you want to better prepare yourself, and your business, for the next stage of Facebook marketing, this is the post for you.
6 Facebook Messenger Tools to Help Scale Your Growth
Published March 14, 2019 Are you looking to maximize your use of Facebook Messenger within your digital marketing plan? Whether you want to get more contacts, increase conversions or use automation to scale your growth, Facebook Messenger marketing tools can help - when used the right way. In this post, I'll outline six tools that I personally use for Messenger marketing, and which could come in handy for your own strategy.
25+ Google Tips and Tricks to Help Increase Your Productivity
Think you know everything Google is capable of? Think again. Google is so much more than just a search engine - these days, you can use it to do everything from converting currencies to tracking your physical location, all without ever leaving the confines of Google. In this post, we'll look at a range of Google tricks, including lesser-known hacks, time-savers, Easter eggs and search shortcuts, which may help you save time and improve your productivity (or just have a laugh for a moment). 1.
8 Things You Should Know About the Coming Facebook Messaging Integration
If you haven’t heard, Facebook recently confirmed that it’s working to integrate its three messaging platforms - Messenger, Instagram and WhatsApp - in order to facilitate cross-platform communication for users. This is a huge development - the new infrastructure would keep the three applications distinct, while simultaneously enabling users of each platform to chat with each other, regardless of which they're logged into.
3 Potential Benefits of Facebook's Coming Messaging App Merger
Published Jan. 29, 2019 Exciting news - a new report has outlined how Facebook is planning to integrate the messaging services of WhatsApp, Instagram and Facebook Messenger. While all three apps will continue to work as stand-alone applications, the underlying messaging infrastructure will be integrated. For example, a WhatsApp user could message an Instagram user, something that's currently not possible.
15 Facebook Marketing Groups to Join in 2019
Social media marketing best practices are in state of constant flux, with optimal approaches constantlychanging as algorithms shift and new platforms emerge. One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you're part of a community of like-minded individuals striving toward the same goals, you're able to learn with and from your peers. Facebook groups are one of the simplest ways to stay connected.
12 Ready-Made Facebook Messenger Chatbots You Can Clone Today
You can launch your first Facebook Messenger marketing chatbot in minutes, with no coding necessary, using MobileMonkey’s Chatbot Builder and our fresh new line-up of industry-based chatbot templates: Real estate chatbot Lead generation chatbot Ecommerce chatbot Beauty salon chatbot Auto repair shop chatbot Dentist office chatbot Gym chatbot Personal trainer chatbot Restaurant chatbot Marketing agency chatbot Survey chatbot template Contest chatbot template These Facebook Messenger templates...
The 10 Most Significant Tech Acquisitions of 2018 – The Startup – Medium
In the tech world, companies change hands constantly — it’s hard to keep up! I’m proud to say that my first company, WordStream, was on the list of tech acquisitions in 2018. After growing it into a full-fledged unicorn, I sold WordStream to Gannett for $150 million (here’s the exact story of how I built and sold that business). WordStream was one of many tech companies acquired in 2018. Read on to discover ten acquisitions that made major headlines this year. 1.
The Influencer’s 5-Step Guide to Using Facebook Messenger Marketing and MobileMonkey
If you’re an influencer or up-and-coming influencer, I’m going to give you the keys to one of the most engaging platforms for making your name today. How do you become an influencer? After you know your niche and your message, there are 5 tips for gaining influence and they have to do with location, timing and tactics: Be an early adopter on a channel with great organic engagement and reach! Pick just 2 to 3 channels to focus on so you can be exceptional.
20 Women Entrepreneurs Worth Watching – Marketing and Entrepreneurship – Medium
Women entrepreneurs are paving the way toward a brighter future. Jocelyn Leavitt created an app, Hopscotch, that makes it accessible (and cool) for kids to learn coding. Amy Cross has worked to promote gender equality by transparently evaluating diversity and fairness policies of American companies with her app, Gender Fair. Across industries, females are making strides and creating successful businesses. Get inspired with these 20 women entrepreneurs that prove there are unicorns among us. 1.
11 Ways to Hack the LinkedIn Pulse Algorithm – Marketing and Entrepreneurship – Medium
Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is limited. You’re limited by the size of your existing audience. Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!). So how do you make your content go further and make sure lots of people read your stuff?
7 Networking Hacks All Introverts Need to Know – Marketing and Entrepreneurship – Medium
7 Networking Hacks All Introverts Need to Know If you’d rather go to the dentist than be forced to attend a job-networking event, this post is for you. If you you’d rather visit the desert without a canteen of water than participate in the next industry conference in your field, this post is for you. If you’d rather hang out in a cardboard box — surely you see the emerging theme by now — this post is for you.
100 Inspirational Quotes from Successful Business Leaders
It’s funny…many of us have spent thousands of hours in business school. We’ve done internships. We go into great debt to fund educations we hope will help propel us to success in our careers and in our entrepreneurial endeavors. But sometimes, all it takes is a single sentence, and everything just clicks. Before you become a leader, success is all about growing yourself. After you become a leader, success is about growing others.
25 Amazing Stats You Need to Know About Instagram – Marketing and Entrepreneurship – Medium
Instagram is kind of a big deal right now. That’s why I’ve dedicated quite a few posts here on Inc. this year to discussing why your company needs to be on Instagram and how you can make the most of it. For one, engagement on Instagram is super high. That’s why many of the top brands in the world are on Instagram. In addition, Instagram can help drive business and generate income for your company — even if you’re a small business.
Steps SMBs Can Take to Make Sure Their Culture is Built to Scale
There's nothing more important to businesses of any size than being intentional about creating a workplace culture that will attract, engage, and retain the talent you need to fuel your growth. For small or midsize businesses (SMBs), culture building is especially critical because it sets the foundation for future success.
Big Changes Coming to Facebook's Messaging Platform - Here's What Admins Need to Know
Published Nov. 21, 2018 There’s a deadline on the horizon that affects, and requires action by, Facebook Page admins. As of January 1st, 2019, Facebook Pages will need to have successfully been approved for subscription messaging permissions - if not, they won’t be able to send the free messaging type called 'non-promotional subscription messaging'.
Which of These 6 Types of Entrepreneur Are You? – Marketing and Entrepreneurship – Medium
Which of These 6 Types of Entrepreneur Are You? What type of entrepreneur are you? Hopefully a successful one, amirite? Maybe the billionaire kind. Well, if you’re not today, you could be someday! And knowing what type of entrepreneur you are just might help get you there. See, social scientists have found that most successful entrepreneurs fit into one of six profiles, as determined by their analysis of 30,000 entrepreneurs. That’s a lot of insight, y’all. And what did they come up with?
You Won’t Believe All the Personal Data Facebook Has Collected on You
You Won’t Believe All the Personal Data Facebook Has Collected on You As much as consumers claim to have concerns around Facebook privacy issues, we sure don’t mind handing our information over to it left and right. Every single day, more than a billion active users share their thoughts, photos, news, videos, memes, and more with friends and connections on Facebook. Sure, we know we’re sharing that content and the associated meta data that goes with it back to Facebook.
9 Places to Learn Leadership Skills for Free – Marketing and Entrepreneurship – Medium
Some leaders are born, but the rest of us are made. If you’re too busy running your business to take high-priced and often time-consuming leadership development courses, here are 9 places to build your leadership skills for free. Some of these courses are graduate-level university courses from institutes such as MIT. If you’re thinking of diving into the MBA pool, these free courses will give you a good taste about what the expectations and style of learning would be.
The Surprising Truth About Introverts: They’re Great Leaders!
You know what it takes to succeed in business — you’ve got to command respect. Ooze leadership. Bleed charisma. Take control from the minute you walk in the room. At least, that’s the stereotypical successful CEO in a nutshell. We’re conditioned from early education to believe that the traits typically associated with extroversion are desirable if we want to be leaders in business: openness, outgoing nature, and oodles and oodles of confidence.
14 Skills Successful Entrepreneurs Need to Have – Marketing and Entrepreneurship – Medium
14 Skills Successful Entrepreneurs Need to Have Understanding the skills and traits of successful entrepreneurs helps sharpen your own focus, guiding which areas you’ll need to focus on to improve your own chances of success. For example, basic coding skills have become incredibly important for entrepreneurs, who need to understand the technology even if they’re not actually doing the coding work themselves.
How to Get People to Like You (Heck, Even Love You)
How to Get People to Like You (Heck, Even Love You) 14 techniques to make yourself more likable. We all care about what others think of us and want to be liked (despite what rebellious 15-year-old you might have said). The basics of getting people to like you are obvious — be nice, be considerate, be a decent human being. Those things are all true. However, there are also many smaller, more discreet things you can do that can have a huge effect on how others perceive you.
Want to be a Millionaire? Don’t Do These 7 things – Marketing and Entrepreneurship – Medium
Want to be a Millionaire? Don’t Do These 7 things Looking to make it to millionaire status? Simply do as the rich do. You’ll never find these seven qualities in millionaires — here’s why. 1. They Aren’t TV Junkies. Millionaires don’t spend their time indulging in Netflix binge-watching. Instead, they substitute tube time for books. From Elon Musk to Warren Buffett, many famous entrepreneurs are known to spend many hours a day reading.
10 Qualities of a 'Unicorn Marketer'
In my career as a startup founder, I've discovered ten key traits that a great marketer needs to possess in order to be a major asset to a business. That skillset is always evolving, and it's a rare person that crosses off all the boxes. Those that do are what I call 'Unicorn marketers', magical creatures that can help your company bloom into a billion-dollar business. If you're ever lucky enough to find a unicorn in the wild, you want to hire him or her as soon as you can.
7 Google Search Shortcuts You Need to Know – Marketing and Entrepreneurship – Medium
We’re always on the lookout for data and information, and a search engine like Google helps us find the answers and resources we’re looking for every day. There are simple Google search shortcuts that can help us find what we’re looking for even faster. When you find what you need faster, you get more time for strategizing and creating. I call that a unicorn tactic worth exercising.
The Top 7 Messenger Apps in the World – Marketing and Entrepreneurship – Medium
From ads to drip campaigns, brands are using messenger apps to better connect with their users. With record-breaking engagement (up to 80%!) on messenger apps, it’s no wonder. But not all messenger apps are created equally. WhatsApp is has the most users worldwide, but Facebook Messenger dominates the U.S. market. But in some countries, neither Facebook Messenger or WhatsApp are even available.
5 Ways Incredibly Productive People Manage Their Time
Napoleon Bonaparte said, “Take time to deliberate; but when the time for action arrives, stop thinking and go in.” This is a great lesson to remember when we’re at war with ourselves, when we know what we should be doing but can’t seem to help putting it off. Maybe we put if off for an hour. Maybe for a day. It could even be weeks. But we’re not getting it done. Procrastination can be a massive productivity killer.
10 Great Mobile Web Stats Shared by Google Execs – Marketing and Entrepreneurship – Medium
The way we search for and digest information is changing at an insanely rapid clip, and no one is more cognizant of this than Google: The arbiters of all things Internet (and more recently, nearly everything mobile), Google has its thumb firmly on the collective pulse of consumers. As those consumers have increasingly turned to their mobile devices for answers to their every want and desire in their moments of need, Google has designed its products to provide the most logical answers.
9 Productivity Tips for Social Media Managers
With all the many 'to-dos' that come with social media management, it's key to identify efficiency processes which enable you to generate maximum results with limited time. From setting up Facebook Messenger chatbots to avoiding multitasking, here are nine productivity tips that will help you work more efficiently. As the name suggests, batching is all about doing similar tasks in a single batch.
How to Promote Your Blog Posts with Facebook Messenger Ads
If you’re using Facebook Ads to promote your blog posts, I want to introduce you to a fundamentally more interesting way to promote content than a click campaign. Facebook traffic ads are donkeys compared to the unicorn click-to-Messenger adobjective. ✗ You’re probably paying $5-$6 per result. ✗ You’ll never know who visited the site. ✗ You can’t contact visitors after they leave.
5 Ways to Promote Your Facebook Messenger Chatbot
Every business can benefit from a Facebook Messenger chatbot. From ordering a pizza to scheduling a meeting, brands are using Facebook Messenger chatbots in a rising number of useful and innovative ways. And with free chatbot software like MobileMonkey, it's never been easier to build your own bot - you can create one in a matter of minutes, without having to write even a line of code.
We All Want These 11 Things at Work, Whether We Know It or Not
Retaining top talent and unicorn employees is key to long-term productivity and team-effectiveness. So knowing what makes people happy at work is important. Some of the most effective benefits and incentives are greater working independence, development opportunities, healthcare, commuting assistance, and performance bonuses. A clean and organized workplace with a lively atmosphere, ample space, and sufficient facilities is crucial to maintain employee morale.
7 Reasons Why You Should Consider Messenger Chatbots in Your Digital Marketing Strategy
As marketers, we're always looking for more reach, more leads, more conversions. The steady decline of organic Facebook reach, and the steady increase of Facebook ad costs, have presented some majors challenge for Facebook marketers in 2018, but there is a way to regain reach and engagement with Facebook users. And with fewer than 1% of business using this channel to connect with customers, it's one of the best-kept secrets, and a potential competitive advantage in digital marketing today.
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