I am president of Clearwater Exteriors, a window and siding company that serves Colorado’s Front Range, including Denver, Fort Collins, and Colorado Springs. Clearwater was founded in 2014, but I have nearly 40 years’ experience in the home improvement industry, and during that time built and sold several large companies. One of those organizations was American Exteriors, and while growing that company, I relied heavily on direct marketing in order to scale the business.