A solitary man runs virtually naked through the predawn darkness, trying to loosen his muscles for what he plans to do later that afternoon. Wearing only tight-fitting underwear, his breath shoots out in white puffs—the temperature hovers at 15 degrees—as he moves across the hotel parking lot in the rural, rolling hills of West Virginia. Several wide-eyed guests at the Knights Inn outside of Wheeling observe him out of their windows.
They cruise down the dusty, open road, the teacher and the pupil, the making of history only months away. What a pair they are as they roll through the 115-degree heat outside Phoenix on Highway 202, the intense desert sunlight bouncing off the black Mercedes sedan. Together they gaze into the barren landscape dotted with saguaro cacti and mesquite trees, and both see the same vision: a future in which a woman playing Division II football on scholarship is no longer a mirage.
Craig Moore works in Manhattan. Most mornings he rises in his two-bedroom apartment on the Lower East Side, slips on a suit with no tie and rides the M-Train to a Midtown skyscraper to begin his day as a financial wealth manager. But even as he sits behind his desk on the 16th floor of his building on 53rd street, the pull of basketball—specifically, street-style, 3-on-3 ball—is always tugging. "The first Olympics I remember watching was the Dream Team in 1992," the 30-year-old Moore says.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".