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Overcoming design challenges to make your business circular
Since 2008, Red Paddle Co has focused on making inflatable paddle boards that perform as well as, if not better than, hard boards. Having refined the paddle board design for performance, Red Paddle Co’s Head of Design, Phil Hawthorne, is focusing on his company’s transition to a circular economy business model. “Since 2015 we have been slowly making the shift towards a more circular model,” Phil said. “We’re not there yet and I don’t think we will be there in the immediate future.
The New European Bauhaus and the circular economy
englishespañolfrançaisportuguês简体中文 An opportunity to demonstrate the potential of circular design By By Joe Iles, Circular Design Programme Lead, Ellen MacArthur Foundation on July 15, 2021 From the very beginning, the circular economy has been a design-led agenda, which encourages upstream solutions that build to systemic change.
Design and the circular economy
Why design is fundamental to a circular economy Everything around us has been designed by someone: the clothes we wear, the buildings we live and work in, and the systems that deliver food and mobility. Today, in industries like fashion and plastics packaging, products and systems are designed in such a way that more than 80% of material flows are destined for landfill, incineration or leaked into natural environments.
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The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
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