En su primera encomienda para L’Oréal, Rob Imig pasó 10 meses promocionando el lápiz labial Shu Uemura entre editoras de belleza. “La reacción era de sorpresa a veces”, dice Imig, quien lleva 13 años en la compañía. “El negocio de la belleza está dominado por las mujeres. A ellas les pareció extraño que un tipo llamado Rob viniera a mostrarles un nuevo labial”. Para las grandes empresas de todo el mundo mejorar el equilibrio de género significa contratar a más mujeres.
When an estimated 9 million Saudi Arabian women get behind the wheel starting next year, automakers aren’t the only companies poised to profit. All those new drivers will also need insurance and car loans, fuzzy dice and floor mats. “There will be a whole world of new products and services affiliated with car sales that the Saudi female will be interested in,” said Evangelos Moustakas, head of the Centre of Innovation and Excellence at Middlesex University in Dubai.
Saudi women, who graduate from college at about twice the rate as men and who often study abroad, will be discerning customers. They’ll look for cars that may be more compact and stylish, easier to park, and will research features such as safety ratings and environmental impact on social media and the internet, Moustakas said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".