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Laura Daly on Muck Rack

Laura Daly

New York
As seen in: Medium, Brisbane Times, MediaPost, Chemistry World, Pharmacy Times, Mondaq, Intellectual Asset Management (IAM), Franklins Solicitors
My accomplishments have been in the fields of marketing, direct marketing, arts management and public relations
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Laura Daly’s Journalist Portfolio

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You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand

You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand

There is perhaps no greater symbol of the success -- or failure -- of content than the tomato. Produce someth…

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MediaPost - RTB 500 Index

MediaPost - RTB 500 Index

The RTB 500 is a composite of the real-time price of media on 500 leading publishers representing the supply …

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David Garfield Comments on BuzzFeed/Unilever/Dove hypocrisy

David Garfield Comments on BuzzFeed/Unilever/Dove hypocrisy

You read about the Gawker story and got your dander up. Of course you would; nobody likes a suckup and nobody…

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27% of New York Agencies Fail Google's Mobile-Friendly Test

27% of New York Agencies Fail Google's Mobile-Friendly Test

On or about April 21, Google will flip a switch and unleash "mobilgeddon" upon the world. In English, that me…

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MediaPost APPY Awards To Announce Winners on May 19th During Internet Week New York

MediaPost APPY Awards To Announce Winners on May 19th During Internet Week New York

The Appy Awards are all about acknowledging creativity and excellence in app design. The Appys were created t…

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Re-Brand? Indiana Will Have To Un-Brand

Re-Brand? Indiana Will Have To Un-Brand

Indiana and its businesses have been trying to not so much rebrand as un-brand their way out of SB 101, the s…

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TV Consumers Spending More On Subscription Internet Video

TV Consumers Spending More On Subscription Internet Video

More TV consumer money is being spent for paid, subscription Internet video -- including over-the-top TV serv…

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Transgender Show 'New Girls' Is A Walk On The Mild Side

Transgender Show 'New Girls' Is A Walk On The Mild Side

Don't expect this new Discovery series called "New Girls on the Block" about transgender women to be a walk o…

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Mobile Video Will Pass Desktop In 2016

Mobile Video Will Pass Desktop In 2016

Mobile's share of total online video viewing is set to soar from 26% last year to 40% this year and just over…

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LinkedIn Buys Lynda.com, Invests In Education

LinkedIn Buys Lynda.com, Invests In Education

With an eye on educational services, LinkedIn is betting big on Lynda.com. The social network for business ty…

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Turn Hit With New Lawsuit Over 'Zombie' Cookies

Turn Hit With New Lawsuit Over 'Zombie' Cookies

Two New York state residents have sued ad company Turn for its prior use of a controversial technology that e…

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New Pop Network Identifies Target Viewer As 'Modern Grownup'

New Pop Network Identifies Target Viewer As 'Modern Grownup'

The new network, called Pop, is trying hard to pop in a crowded upfront marketplace. It has only been about 1…

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Barbara Lippert : Mad Men Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?

Barbara Lippert : Mad Men Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?

Though we would like it to be, "Mad Men" is not really about advertising. Instead, it's about the death of th…

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