Writer and content consultant for lawyers and law firms. Formerly: @StateBarCA spokesperson, legal journalist
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Articles by Laura Ernde
Top Law Firm Website Design Trends for 2023
How can your website remain relevant and stand out from the competition? Karin Conroy points to the biggest law firm website design trends of the year. Big Changes on the Horizon for Law Firm Websites Over the next few years, law firm website design is expected to evolve in a big way. AI-powered features and marketing tools are, of course, one of the biggest trends this year, but “mobile-first” design will also be at the forefront.
Know Your Client: 3 Issues Facing In-house Counsel in 2023 | JD Supra
A 2022 survey by the Legal Value Network (LVN) highlighted a critical disconnect between law firms and the clients they serve: A strong majority (79%) of law firms said they made “strong efforts” to understand the challenges that law departments face, yet fewer than half of their clients agreed. There is clear misalignment here, but it is one that legal marketers can help bridge.
5 Benefits of Launching a Law Firm Website
share TWEET PIN IT share share 0 Sooner or later, every lawyer in solo or small firm practice asks themselves whether they should create a law firm website — or how long they can put it off. Given all the unknowns — cost, scope, disruption — they may wonder whether launching a law firm website is really necessary, especially if they already have a robust digital presence.
5 Tips on Working with Silicon Valley In-House Counsel
Takeaways from the 10th Annual LMA Silicon Valley In-House Counsel Summit. After the pandemic ushered in remote work, lawyers who serve as outside counsel to Silicon Valley tech companies quickly forged new ways of working with their in-house counterparts. But now that economic headwinds have arrived, it’s more important than ever for outside counsel to nurture those relationships and provide top service.
Behind the Grammys
Jerry Juste charts the high notes of 25 years in the entertainment industry. Entertainment Law Jerry Juste charts the high notes of 25 years in the entertainment industry. When Jay-Z was recording one of his biggest hits, “Hard Knock Life (Ghetto Anthem),” it fell to his lawyers to make the rapper’s fresh vision a reality. The song’s novelty hinged on permission to sample the song from the popular 1970s Broadway show Annie.
Labor Commissioner’s Office Gets Training to Help Resolve Claims Early
The California Labor Commissioner's Office recently underwent training aimed at resolving workplace disputes before a formal hearing takes place, which is a positive move for employees and employers looking to settle claims quickly and amicably. The bulk of the agency's complaints involve wage and hour claims such as unpaid or underpaid overtime, minimum wage violations, and unpaid meal and rest breaks. Low-wage workers living paycheck to paycheck need a fast resolution.
Marketing During a Pandemic? The Top Law Firm Marketing Articles on Attorney at Work in 2020
Published on January 9, 2021January 9, 2021 • 0 Likes • 0 Comments Joan FeldmanFollow Editor-in-Chief at Attorney at Work From Jay Harrington’s 30-day business development plan and Mike Ramsey’s step-by-step online marketing tips to Sally Schmidt and Gina Rubel, who flawlessly delivered on the fundamentals, here is our countdown of the top 20 legal marketing and business development articles published on Attorney at Work in 2020.
How to Connect for Networking and Referrals
With limited in-person networking opportunities, many people are turning to Facebook and other social media sites to connect with others. A Harris poll found that up to 51% of adults reported an increase in social media use after the pandemic began. But how do you reach those potential clients and referral sources? One option some are having success with is creating a private Facebook Group.
How to get a small business loan in 7 steps
Funding for entrepreneurs For many entrepreneurs, one of the biggest obstacles to success is funding. Your imagination is soaring with new ideas, but almost everything you want to do — from investing in startup technology to developing a new product to take your small business to the next level — requires money. You may find yourself wondering how to get a small business loan.
LinkedIn for consultants: 6 tips to maximize your reach
Social media for business A wise friend once told me: “It’s not who you know. It’s not even what you know. It’s who knows what you know.” Those are professional words to live by, especially for those of us making our living as consultants and freelancers. In this post, I’ll discuss LinkedIn for consultants and offer six tips to make sure you are top of mind when your contacts need someone with your talents. Why LinkedIn?
Five Quick Ways to Boost Your Visibility
Remember thinking that working from home would give you more time to work on marketing and increasing your online visibility? Does it seem like there’s never enough time in the day to juggle work as well as all the new responsibilities COVID-19 has brought? On top of that, you may feel hidden away while working from home with no access to in-person networking opportunities.
Lawyer Awards | Don’t Fall for Spammy Awards and Rankings Submissions
For lawyers who have seen a drop-off in legal work due to COVID-19, here’s some good news. You now have an opportunity to attend to marketing and business development activities that too often have been pushed to the bottom of your to-do list. But a few words of caution. No 1: Focus on helping people and not making sales. Remember, we are still in the middle of a pandemic that has upended people’s lives.
Five Things to Stop Doing With Business Emails in 2020
We’ve all been there. You’re in the middle of a hectic day when you get an email that rubs you the wrong way. It’s not the message that sets you off, but the way it’s delivered. It might leave you confused or simply annoyed. Maybe it triggers a string of follow-up emails. What’s even worse than receiving a bad business email like that? Sending one. The last thing you want is for your clients or colleagues to feel testy when they hear from you.
How a 50-Lawyer Shop Became NetApp’s Go-To Law Firm
Between the rise of the megafirm and recent data showing that the top 50 law firms are gobbling up a bigger share of legal work, smaller firms may feel like it’s getting harder and harder to compete. But as the legal operations gurus at NetApp Inc. revealed recently, even a 50-lawyer law firm can become an invaluable partner to a Fortune 500 company.
Five Ways the Legal Profession Is Changing, But Slowly
The legal profession is notoriously slow to embrace change. So goes the axiom, which was largely confirmed in the “Profile of the Legal Profession” report released by the American Bar Association this month at its Annual Meeting in San Francisco. If there’s a single thread weaving together the patchwork of statistics in ABA’s 34-page compendium, it’s that the profession hasn’t changed all that much in the last decade.
Perusing the News: Lawyers Share Their Favorite Apps
share TWEET PIN IT SHARE share share 0 Information Is Power How do you keep up with the constant deluge of legal news without drowning in information? By Laura Ernde Lawyers and other professionals who work in information-intensive environments know that knowledge is power. But how to keep up with the constant deluge of legal news without drowning in information?
Five Steps to Starting an Email Newsletter for Your Law Firm
share TWEET PIN IT SHARE share share 0 The Friday Five By Laura Ernde If you’re a successful lawyer, you’ve already mastered how to communicate with your clients one on one, keeping them informed about their cases and what to expect next. But what about reaching out to all your clients at once through an email newsletter?
LinkedIn for consultants: 6 tips to maximize your reach
A wise friend once told me: “It’s not who you know. It’s not even what you know. It’s who knows what you know.” Those are professional words to live by, especially for those of us making our living as consultants and freelancers. In this post, I’ll discuss LinkedIn for consultants and offer six tips to make sure you are top of mind when your contacts need someone with your talents.
Using Current Events in Your Law Firm's Blogging Strategy
When you’re looking for fresh ideas to write about on your law firm’s blog, don’t overlook the one source that never stops giving 24/7: the news. Whether it’s a broad movement, a regional issue or a specific development that’s relevant to your clients, consider using current events in your blogging strategy. Properly executed, these timely pieces can position you as an authority in your practice area and draw more potential clients to your website.
Trial tests privacy of bar applicant data
Access to State Bar applicants’ personal information – including race, law school grade-point average, LSAT and bar exam scores – was the subject of a week-long trial last month in San Francisco Superior Court. The lawsuit was brought by UCLA law professor Richard Sander and others who seek 36 years of detailed information about bar applicants to conduct research on law school admissions practices. The requesters want the data to be released in a “de-identified” form.
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