This story originally appeared in Racked’s daily newsletter. Want more news from Racked? Sign up for our newsletter here. Part of my job at Racked is to copy-edit our text across all platforms and maintain our style guide. Might sound a little stiff, sure, but it yields a quiet power: The style guide includes a list of banned words that writers and editors can’t include in articles. Many of the words listed are there to remind us not to get lazy in our writing or rely on empty clichéd phrases.
If last night's customers were any indication, Saks Off Fifth will have no trouble keeping up with midtown Manhattan. Today marks the discount department store's debut in the borough at 125 East 57th Street, but the Gilt City users who wrapped around the block before the doors opened got special preview access to shop yesterday, and they were quick to scoop up the high-end labels on offer — well, what there was of it, anyway.
If you had the opportunity to choose one Pretty Little Liar to shop with, you probably wouldn’t choose Emily Fields. But Shay Mitchell, the actress who played the tomboy-leaning character on the hit Freeform series for the past seven years? No lie, that’d be a pretty fun time. Mitchell’s had a bit of downtime to do just that both here and abroad since the finale aired in June, though she’ll be back to work soon enough on a Lifetime series co-starring Gossip Girl’s Penn Badgley.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".