Lauren Bartlett

Lauren Pasquale Bartlett, Ingenovis Health Chief Marketing Officer. ​If you are a digital native who has been using ChatGPT since launch and you wrote your own agentic workflows to program your coffee pot this morning, no need to read further. But if you are a senior marketing leader interested in adapting your search and acquisition strategy to leverage the most rapid technology shift in our careers, this can help. You already know it, you are already using it, but you may not know the name yet.

Lauren Pasquale Bartlett, Ingenovis Health Chief Marketing Officer. In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand architecture, the articulation of a unique market position of the parent company and the introduction of a brand identity. This article highlights the steps to building brand awareness in a new brand.

Trying my best to romanticise November 11 mins ago It’s a well-known fact that November can be the worst month at university for most students – it’s getting dark earlier, the pub gardens are freezing cold, you’ve got assignments and deadlines for every single module under the sun, and it’s not close enough to December to start getting excited about Christmas just yet.