In fashion now, real cultural currency comes from taking something woefully uncool – an Ikea bag, say, or a pair of Crocs – and giving it a catwalk makeover. Marc Jacobs was performing this trick when the current generation of designers were yet to learn the concept of irony. And he was at it again for his autumn/winter 2018 show on Wednesday night in New York. Jacobs focused on the 80s but not the cool, much-Instagrammed early part of it, with Debbie Harry – front row here – the heroine.
Popcorn is a fashion-approved snack, so editors in New York for fashion week would have appreciated the invitation for Calvin Klein’s show: a bag of popcorn wrapped in a silver envelope. The popcorn theme continued at the venue, but turned the emoji-friendly symbol for a night at the movies into something more surreal. For the show on Tuesday evening, there was a carpet of the stuff covering the floor of New York’s stock exchange building.
We live in tumultuous times – so why not let your skirt reflect that? The latest design classic to read 2018’s room is the kilt. In the hands of modern fashion designers, it has mutated from an item steeped in Scottish tradition to what we’re calling the ‘frankenkilt’. Rather than using one tartan all over to signpost your clan, the frankenkilt splices several together, creating a sort of anarchic feel that chimes with the zeitgeist.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".