Oklahoma City’s tourism economy reached record levels in 2024, according to a new report by the Tourism Economics group within Oxford Economics. The study found that 24.5 million visitors came to OKC last year, driving $2.8 billion in direct spending and fueling a total economic impact of $4.6 billion. That activity supported 35,303 local jobs and produced millions in state and local tax revenue, helping reduce the tax burden on residents.