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Lauren Johnson on Muck Rack

Lauren Johnson

Verified
  • Deputy Editor, Commerce, Adweek
New York
As seen in: Adweek, MSN, MSN Canada, Yahoo Entertainment, Business Insider, Business Insider Nordic, Business Insider Singapore, Markets Insider, MSN India, Yahoo Canada, Yahoo News and
Deputy editor, commerce @Adweek (Lauren.johnson@adweek.com). Also on Threads: www.threads.net/@lkjohnson

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Articles

Walmart and Amazon Are Battling for Streaming TV Budgets. Here's How Their Offerings Break Down

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By Lauren Johnson Verified
| Adweek Verified
With Vibe.co and Vizio, Walmart is chasing the omnichannel playbook Amazon pioneered Amazon and Walmart already dominate retail media spending, and both have gotten into streaming TV to grab ad budgets bigger than retail and shopper marketing spend. However, the two differ in what they offer advertisers. Amazon has spent years building premium content through Prime Video, and the company also has rights to major sporting events like the NFL's Thursday Night Football.
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Why Curie Redesigned Its Brand After Breaking Into Walmart

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By Lauren Johnson Verified
| Adweek Verified
The deodorant brand's new look is heavily influenced by how people shop in stores. The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Armed with data about how people shop in stores, deodorant brand Curie is overhauling its brand. Seven-year-old Curie makes natural deodorant products formulated for active lifestyles.
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How 4 Retailers Are Pitching Creative Ad Formats

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By Lauren Johnson Verified
| Adweek Verified
Retailers’ latest test is figuring out if creative services can boost their advertising businesses. A few years into the retail media boom, sellers seeking growth and bigger ad budgets from marketers hope that services and features, like new creative formats and branded content, will increase brand awareness and ultimately, ad budgets. Still, it’s early days. These offerings are largely viewed as experimental, and it’s not yet clear they can more effectively drive sales.
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