Lee Semel

If you work in PR, you likely have a laundry list of responsibilities to prioritize. There’s one item I’m guessing is pretty low on your list of priorities if it even makes the list at all: security. Security isn’t a sexy topic, but it is an incredibly important one. And yes, as a PR professional, you need to care about, and be aware of, important security measures to protect your company’s or client’s data.

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Like the medium they honor — social media — the Shorty Awards are whimsical, fun, and irreverent, with a pinch of seriousness, activism, and social good thrown into the mix.