Lee James on Muck Rack

Lee James

Verified
  • Sportsworld Presenter, BBC
United Kingdom
As seen in: BBC, TechRadar, AVForums.com, Advertising Week, SC Magazine UK, AgWeb, The Sunday Guardian, Tech Monitor, Pro Bono Australia, Time Business News, FE News and
Sportsworld presenter on BBC World Service
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Articles

Hack the Domo Stack: Marketing Mix Modeling for Smarter Budget Decisions

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By Lee James Verified
| domo.com
Most mid-market marketing leaders don’t have a creativity problem. They have a measurement problem. You’re investing across paid search, paid social, content, events, affiliates, and more. Revenue is coming in. Your pipeline is progressing. But when it’s time to explain which investments actually drove growth, the story often leans heavily on last-click attribution. We all know how this plays out. Paid and organic search get all the attribution credit.
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How AI Is Transforming Marketing Measurement

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By Lee James Verified
| Advertising Week
By Lee James, Director of Partnerships at Domo Marketing is arguably one of the largest and most scrutinized investments in any business, but for too long, marketers have had to rely on lagging indicators, dashboards, and attribution models that tell them what happened,  but not why. Budgets get defended on assumptions, correlations, and gut instincts, leaving marketers scratching their heads and business leaders asking the question: are our marketing dollars actually driving growth?
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American Marketer

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By Lee James Verified
| American Marketer
For creative teams to get what they need from AI, they need to collaborate much more closely with their analytics teams. Image credit: Shutterstock By Lee James Marketing is arguably one of the largest and most scrutinized investments in any business, but for too long, marketers have had to rely on lagging indicators, dashboards and attribution models that tell them what happened, but not why.
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