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Articles by Lee Markowitz
Intermittent Pneumatic Compression for Venous Ulcers
Abstract and Introduction Abstract Objective: Fifty-two subjects with chronic venous insufficiency and hard-to-heal lower leg ulceration (>1-year-old and >20-cm2 surface area) were treated with either intermittent, gradient, pneumatic compression (n = 27) plus standard compression therapy or compression therapy alone (control). Methods: Compression therapy consisted of a nonadherent primary wound dressing plus a 4-layer compression bandage (n = 25).
Nature vs. Nurture: Can you change your innovation's destiny? – the impact of marketing on an innovation's personality archetype | WARC
This paper explores the role of marketing in the success of a new product innovation, answering the question of whether good products rise or fall only on their own merit, or whether skilful marketing can nurture a product to success. Brand launches Driving innovation Confectionery Restaurants & takeaways Global Strategy Lee Markowitz, Lucy Balbuena Robles, Paul Crowe and Helen WingIpsos InnoQuest When it comes to innovation, what... WARC subscribers can sign in to keep reading Not a subscriber?
Is your innovation research on its best behavior? Predicting success through survey-based behavioral measures
Many marketers have rejected surveys in favour of using non-survey approaches to capture behaviour, but the assumption that surveys cannot capture behaviour is incorrect – surveys can be designed to measure behaviour and specifically, behaviours that predict innovation’s potential. Driving innovation Behavioural research Survey & questionnaire design Strategy WARC subscribers can sign in to keep reading Not a subscriber?
What's a nice insight like you doing in a concept like this? How marketers can avoid wasting good insights on poorly articulated concepts | WARC
This paper, from a team at Ipsos Marketing USA, argues that marketers are increasing their expertise at uncovering great consumer insights and truly understanding consumers' needs, but are failing to translate those insights into winning concepts and successful products. Brand identity & image Driving innovation United States Turning research into insight Strategy Lee Markowitz, Barbara Garau and Lourdes Alvarez-ChavarriaIpsos Marketing, USA Consumer insights are the...
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