Lemuel Lee

At Hubbis WealthTHINK Middle East 2025, a roundtable chaired by Akash Anand, Regional Director, Middle East & Africa, Avaloq, addressed how the region’s private wealth industry is navigating digital adoption, hyper-personalisation and the integration of artificial intelligence. The session prioritised candid peer exchange over product promotion, drawing practitioners from across family offices, asset management and technology providers. The discussion reflected a market at an inflection point.

The Middle East wealth market is scaling at speed. New clients are arriving, local fortunes are maturing, and expectations are rising. The opportunity is clear; the operating model is not. At the recent WealthTHINK Middle East roundtable, moderated by Paul Hodes, Chief Executive Officer, Prive Technologies, participants explored how firms should reshape delivery, rebuild economics and hard-wire advice for a market that is expanding faster than traditional banks and EAMs can hire or train.

In a recent interview with Hubbis, Lemuel Lee, Managing Director and Head of Wealth Management for Hong Kong at BNP Paribas, offered a wide-ranging overview of how the bank is navigating the complexities of Greater China’s private wealth market.