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Articles by Len Markidan
How To Have Healthier Lunch Meetings (Willpower Not Required)
by Darya Rose | Jul 14, 2014 Len Markidan writes about productivity and work/life balance at Home Office Hero. He’s also the Director of Marketing at Groove. To get his latest posts, sign up for his newsletter or follow him on Twitter. How To Have Healthier Lunch Meetings (Willpower Not Required) by Len Markidan A few years ago, I decided to start making healthier food choices.
How Podcasters Can Create and Sell Profitable Online Courses
Hey, Ross here. Len Markidan (CMO of Podia, an online course and membership platform) contributed this amazing post. Be sure to check out Podia and let us know if this was helpful. Enjoy! Create, create, create! Build an audience! Then, the sponsors will come! At that point, you’ll enjoy a healthy income from the long line of partners eager to get in front of your audience. Unfortunately, not really.
How to Discover Irresistible Content Ideas Using Reddit
We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much. It’s a simple strategy that I’ve used to source content ideas for blog posts, workshops, online courses and more.
How to Discover Irresistible Content Ideas Using Reddit
We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much. It’s a simple strategy that I’ve used to source content ideas for blog posts, workshops, online courses and more.
How to Discover Irresistible Content Ideas Using Reddit
We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much. It’s a simple strategy that I’ve used to source content ideas for blog posts, workshops, online courses and more.
How to Discover Irresistible Content Ideas Using Reddit
We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much. It’s a simple strategy that I’ve used to source content ideas for blog posts, workshops, online courses and more.
3 Proven Tactics to Come Up With a Profitable Online Course Idea
Imagine…. you wake up tomorrow, open your email, and you see it. 6 hours left! It’s the third email you’ve received from a blogger you respect and admire – all announcing their newest online course. You’re tempted to buy. In fact, you just might. But, more than that, you can’t help feeling a pang of envy. Where do they get these great ideas for their courses!!?? And… could you come up with ideas that are just as good?
Earn money on the side by creating and selling an online course
There’s no shortage of tips out there on earning money on the side as a designer. The problem? Most of them are awful. What do all these have in common? You’re one of many. The nature of marketplaces is that they commoditize supply, which means that your skills and talents—that you’ve spent years painstakingly developing—don’t matter at all to the buyers; they just care about getting the best deal.
The beginner’s guide to using Reddit to find a profitable online course idea
I’ve studied thousands of courses, and I’ve seen popular, profitable courses built on the most unexpected topics you can imagine. Know this: there IS a topic out there that you’re capable of building a profitable course about. I spend my days as the CMO ofPodia, an online teaching platform that hosts more than 9,000 courses. I hear from people all the time that finding and validating a course topic is the biggest hurdle for building an online business.
The 6 Biggest Email Marketing Myths, Debunked
Last year, the number of emails sent and received totaled over 205 billion. The world is, without a doubt, addicted to our inboxes. And because of that, despite what the clickbait-generating marketing “gurus” want you to believe, no, email marketing is not dead. Nor will it be dead in the foreseeable future. In fact, one McKinsey study suggests that email marketing is 40 times more effective at acquiring new customers than Twitter and Facebook combined.
The surprising ROI of great customer experience (and the terrible cost of bad CX)
Yes, this is an article about why you should invest in customer experience. But first, I want to make something very clear that makes most CX “gurus” uncomfortable: you can grow your business with an average customer experience. You could even grow it with bad customer experience (shout-out to airlines, whose profits are soaring lately, and who are responsible for 80% or more of my terrible-CX-induced rage).
3 Examples of How NOT to Handle Crisis Communication (And What We Can Learn From Them)
Brought to you by Len, Marketing Guy from Groove A crisis can happen to any business. Here’s what not to do if and when it happens to you. Announcement: Want to learn exactly how to prepare for and communicate with your customers during a crisis? Join us for a FREE webinar with Steve Klein, co-founder of StatusPage.io, where he’ll share: How to keep a crisis from becoming a long-term nightmare for your business. How often you should update your customers during a crisis, and how.
Our Best Customer Service Tips of 2015
Brought to you by Len, Marketing Guy from Groove The most interesting, valuable and useful customer support posts we’ve published all year. With two days left in 2015, we’re publishing our 52nd post of the year. We’ve covered customer service tips for topics from reducing churn to dealing with angry customers to automation, and nearly everything in between.
5 Surprising A/B Test Results from Successful Entrepreneurs
So many marketers find it helpful to learn from the A/B test results of larger, more established businesses who have done the work of running regular tests on large volumes of traffic. Lots of traffic isn’t always a bad thing… Image source. Of course, all audiences are different and your results may vary, but these case studies are often a great place to start. They can provide some serious inspiration and push you to think outside the box.
11 Tips For Crystal Clear Customer Service Communication
Brought to you by Len, Marketing Guy from Groove Clarity is an essential support skill, and the key to effective customer communication. Use these tips to write clear emails that your customers understand. We all want loyal customers, right? A lot of companies struggle to solve the problem of creating customer loyalty, inventing fancy rewards programs, inviting customers to ultra-exclusive insider’s clubs and giving out coupons like Halloween candy.
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