If you're going to pay for Facebook ads, make sure you do so in a smart way. In this video, Entrepreneur Network partner Neil Patel explains why you shouldn't boost Facebook posts that drive traffic to your blog. Why? Well, because by its very nature, the traffic you pay for probably won't come back unless you keep boosting your post and making it visible. As a result, you need to make sure you have a chance to actually get something from these people on their single visit for your site.
Get more traffic with these three simple tips. Getting a top ranking on Google search results can take months or even years. But, you can jump to the top of those rankings in Google News, and get more traffic for your website in the process. In this video, Entrepreneur Network partner Neil Patel gives you three tips for how you can rank highly on Google News. The first tip is fairly simple: Make sure you're actually writing about news. You can find a list of good topics by searching trends on Google.
How to make more people post about your content. You can't go viral unless people want to share your work. But, the potential for virality isn't the only reason to increase the social shares on your content. Doing so can help create a more consistent audience, too, so you can begin to expect a certain amount of sustainable, hopefully growing traffic. In this video, Entrepreneur Network partner Neil Patel shares five tips and tools he uses to push his audience into sharing his post.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".