If you’re just tracking , you’re missing out on some key information about your audience. The “big conversions” are things like product purchases, form submissions, and signups. These are the typical indicators of success. But they’re not the only indicators you should pay attention to. In fact, tracking smaller conversion can help you see areas of your sales funnel that are falling short as well as areas that you can maximize. These are known as .
Viral content is the sometimes-elusive white whale that everyone wants, but that can be very hard to get. But that doesn’t mean we aren’t trying. This means that it’s probably unlikely that your small business can fully compete. Which is why promoting content is often thrown on the backburner. You’re busy doing ten other things to grow your business. But you need that consistent, viral traffic that will drive insane growth for your business.
Social media marketing is a great tool when it comes to building a brand. But making money from it by propelling sales is tough. In fact, many marketers have trouble tying social media back to a return on investment (ROI). That’s probably because social media is often only seen as a way to build your brand and engage with customers. Or as a way to solve customer problems with personalized customer service. But social media is actually a great tool to generate sales too.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".